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BIR
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Partners

Back a comeback with 25+ years of story behind it

BIR offers more than logo placement. It gives partners a credible narrative that connects the birth of organized sim racing, today's creator-led digital audience, technical performance, accessible talent development, and the bridge between virtual and real motorsport.

Partner value

What a BIR partnership can include

Brand visibility

Car liveries, driver apparel, broadcasts, social content, result graphics, and website integration.

Content and storytelling

Archive films, founder stories, training diaries, setup explainers, behind-the-scenes content, and partner challenges.

Community activation

Branded hot-lap events, employee and customer races, online qualifiers, and live simulator experiences.

Talent development

Support open trials, junior pathways, coaching sessions, and driver scholarships.

Technology demonstration

Hardware, software, data, connectivity, displays, peripherals, mobility, automotive, and performance products tested in authentic use.

Heritage and innovation

Connect a rare pre-broadband esports history to modern competitive technology.

Programmes

Tiers built on outcomes, not metals

Indicative assets only. BIR does not publish invented prices or audience numbers — every programme is scoped with the partner.

  • 01

    Technical Partner

    Hardware or software integration, technical content, engineering credits.

  • 02

    Driver Development Partner

    Trials, coaching programme, scholarship naming, development reporting.

  • 03

    Event & Challenge Partner

    Branded hot-lap challenges, qualifiers, leaderboards, live activations.

  • 04

    Content & Archive Partner

    Archive restoration, documentary and editorial series, source publication.

  • 05

    Season Partner

    Season-long livery and apparel presence, content series, event access.

  • 06

    Title Partner

    Team naming presence, full programme integration, joint communications.

Prefer something else? BIR would rather build a tailored programme than force a fixed package.

Measurement

Agreed objectives, honest reporting

Every partnership starts with agreed objectives and reporting. Depending on the activation, BIR can track content reach, views, engagement, event participation, qualified leads, product trials, recruitment applications, competition results, and media coverage.

Inquiry

Build the next BIR programme

Prefer email? Use the contact details on the contact page.